The Business of Events 2022 program kicks off with the UK Policy Forum

The Business of Events returns this year, after an enforced two-year hiatus, with a new series of events, stories and activities and a renewed brand identity.

The 2022 program kicks off with a new event, the UK Policy Forum, held in partnership with the Department of Digital, Culture, Media & Sport (DCMS) and VisitBritain.

The forum, which will take place on 02 November at the QEII Center in Westminster, will see major destinations and event venues from across the UK, connecting with representatives from government departments, public sector organizations and Members of Parliament. The event will focus on how to move the UK business events sector from a purely tourism-based economic model to a more political approach that emphasizes using business events to reach national, regional and local political objectives.

Patricia Yates, CEO of VisitBritain, said: “VisitBritain is committed to supporting the recovery of business events and growing this valuable sector and we are delighted to partner again with The Business of Events, supporting its exciting program of work throughout 2022. Working with partners from industry helps us position Britain as the premier destination for business events, promote our industry expertise globally and drive the economic and social benefits of events across nations and regions. The upcoming conference is one of many engagements we have planned in the coming months with government and industry stakeholders and partners, our cities and business sector leaders, highlighting the importance of trade events across Britain.

The second event in the series, organized in partnership with the All-Party Parliamentary Group for Events (APPG), will be The Business of Events Parliamentary Reception and Dinner. The event, which is by invitation only, will take place in Westminster after the UK Policy Forum, and will see senior leaders from across the UK events sector join government officials and members of parliament to discuss how to work together to create a more successful environment and a sustainable event economy in the UK.

Two reports will also be published in 2022. The first, The Business of Events: Global Report on International Planner Sentiment, will be published in July and will report on research conducted on association, corporate and agency planners in the UK. United, Europe and the United States. . The report will examine buyer sentiment, post-pandemic, in twelve distinct areas of each territory based on research conducted in May 2022.

The last activity of 2022 will see the publication of The Business of Events: Global Destination Report. First published in 2021, the report is an annual survey of the world’s leading trade event destinations, including NTOs and CVBs. The report, which will be available for free download, can be used to help shape future decision-making and influence governments and policy makers on the benefits of a strong trade events sector for national and local economies and society. The report is developed in partnership with VisitScotland Business Events and is expected to be released in mid-November 2022.

The Business of Events is also supported by VisitScotland Business Events, Visit England and Visit Wales, as well as the Business Visits & Events Partnership and the UK Events Industry Board.

The Business of Events is a non-profit cross-sector events and reporting series, designed to raise the importance and profile of business events in the UK, as an economic, political and societal driver.

Jennifer C. Burleigh