Navigating the new landscape of corporate events

The post-pandemic world represents a markedly changed landscape for business events professionals, who are more focused than ever on the value of meetings and events to drive economic regeneration, reconnect workforces and rekindle relationships with stakeholders. stakeholders. The focus is now on how meetings can truly drive success and impact in the areas of health, scientific advancement, and business and economic development.

The IMEX policy forum was designed to address these issues head-on, with the aim of identifying and building consensus on the most critical advocacy issues. Taking place on Tuesday, May 31, the first day of IMEX in Frankfurt, the Policy Forum brings together policy makers, destination representatives, trade event association executives and other thought leaders for half a day of intensive and stimulating discussions.

The Forum aims to create a roadmap that benefits and unites both policy makers and industry leaders; to help set the agenda for future high-level conversations and in-depth research and to help build better partnerships and better understand the value, relevance and impact of trade events.

Discussions dedicated to local and national policy makers

With an emphasis on active discussion and input from all, the Policy Forum is hosting two concurrent panel discussions prior to the Open Forum. One is a workshop designed for local, city and regional policy makers and destination representatives, facilitated by Professor Greg Clark CBE, Global Planner and Senior Advisor on Cities and Business. The other brings together national government ministers and representatives of travel, tourism and economic affairs to discuss the national agenda, chaired by Martin Sirk, of Sirk Serendipity.

During the Open Forum, where destination representatives and industry leaders join policy makers, interactive panel discussions will draw on innovative case studies, research studies and white papers, bringing together everyone to debate different viewpoints and challenge perspectives.

Destinations and policy makers unite

More than 30 destinations have already confirmed their presence with significant interest from policy makers.

Ray Bloom, Chairman of IMEX Group, comments: “We invite all destinations to join us at IMEX in Frankfurt to invite their policy makers – whether local, regional or national – to attend the policy forum and trade show.

“It has never been more important for government policymakers and industry leaders to harness the power of the global meetings and events industry to effect change and influence future recovery and direction. activities.”

“Business events build capacity. They are the primary channel for transferring intellectual capital,” adds Natasha Richards, Head of Advocacy and Industry Relations at IMEX Group. “The Policy Forum opens a dialogue between our industry and policy makers to show them how to leverage the sector to achieve their vision and goals.”

The IMEX Policy Forum takes place on Tuesday, May 31 at the Frankfurt Marriott Hotel and is part of IMEX in Frankfurt which ran from May 31 to June 2. The IMEX Policy Forum is organized in collaboration with City Destinations Alliance (formerly European Cities Marketing), the International Congress and Convention Association (ICCA), the International Association of Convention Centers (AIPC), Meetings Mean Business Coalition, Destinations International and German Convention Bureau, under the auspices of the Joint Meetings Industry Council (JMIC) and the Events Industry Council (EIC).

IMEX in Frankfurt takes place from May 31 to June 2, 2022 – the professional events community can register here. Registration is free.

eTurboNews is a media partner of IMEX Frankfurt.

Jennifer C. Burleigh