Meta sued for tap-dancing around Apple’s new app privacy rules
from private theater department
Last year, Apple received wide coverage about how the company was making privacy easier for its customers by introducing a new, simple opt-out button for users as part of an iOS 14.5 update.
commercialization of Apple and Press articles highly publicized on Application Tracking Transparency system, which allegedly gave consumers control over apps that could collect and monetize user data or track user behavior across the internet. Advertisers (including Facebook) cried like a disappointed toddler at Christmasgiven the obvious fact that giving users more control over data collection and monetization means less money for them.
But we also noted how Apple’s changes were a bit over the top. About a year ago, researchers started noticing that Apple’s opt-out system really only blocked app makers from accessing one piece of data: your phone’s identifier for advertisers, or IDFA. There were plenty of ways for companies to ignore Apple’s changes and track users anyway, so they quickly got to work doing just that.
This includes Meta. Apple security researcher Felix Krause discovered that Facebook was circumventing Apple’s system by directing any link a user clicks in the Facebook app to a new in-app browser window, where Meta has been able to inject code, modify external websites and track user behavior online… without the consent or knowledge of the user.
As a result, Meta now faces of them different class action lawsuits accusing him of violating state and federal privacy laws, including the Wiretap Act, California Invasion of Privacy Act (CIPA), and California Breach unfair competition law. Both lawsuits cite Krause’s research, noting that it “revealed that Meta injects code into third-party websites, a practice that allows Meta to track users and intercept data that would otherwise not be available to it. “.
Admittedly, this is the same company that was busted for offering users a “privacy-protecting VPN” that turned out to be little more than glorified spyware that tracked user behavior when they were going on other platforms. Meta repeatedly complained about Apple’s opt-in changes, saying they were already costing the company. $10 billion in revenue per year.
But they’re lucky Apple (or the market in general) didn’t push things further. Keep in mind that Apple’s privacy changes, while important, are vastly overstated for branding purposes. Many app creators simply tap danced around the restrictions for a while, often without any pain by Apple months after being contacted by reporters.
Filed Under: adtech, app tracking transparency, ios, privacy, security, monitoring, tracking
Companies: Apple, Meta