Hercules Electric Marine signs an agreement with Coach Marine Group for the supply of electric propulsion systems for pontoon boats | Company


Hercules Electric Marine, a division of Hercules Electric Mobility, Inc., today announced that it has entered into an agreement with Coach Marine Group (CMG) to supply CMG with electric propulsion systems for use in its Coach branded pontoon boats and Excursion. The companies have entered the final design and integration phase during which they will partner to tailor the Hercules e-Drive system to CMG’s exact specifications to provide a superior experience for Coach & Xcursion pontoon customers.

The CMG pontoons powered by the 200-kilowatt Hercules Electric Marine e-Drive system will have a top speed in excess of 40 mph and approximately 12 hours of cruising time between battery charges. (Photo: BusinessWire)

CMG intends to produce up to 1,500 electric pontoons per year equipped with an inboard/outboard electric motor powered by the Hercules e-Drive system. Financial terms of the agreement are not disclosed.

Hercules expects to deliver its first e-Drive systems to CMG in the fourth quarter, enabling CMG to supply electric pontoons to its North American dealer network as early as May 2023. Customers can learn more by contacting [email protected] or by visiting www.coachpontoons.com.

“We are thrilled to partner with an industry leader like Coach to bring cutting-edge electrification technology to the marine industry without sacrificing performance,” said James Breyer, CEO of Hercules.

“Working together, we are confident this will be a successful venture for both parties,” said Chris Riddle, CEO of CMG. “This is a collaborative effort, from design to sale. We look forward to the retail boat show season and other display opportunities this year, showcasing the power, performance and quiet luxury that comes with a Hercules e-Drive paired with a Coach pontoon.

The advantages of the electric boat

Strict regulations, such as those set by the California Air Resource Board (CARB), to reduce engine emissions from boats and other recreational vehicles come into effect in early 2023. Electric boat drive systems not only eliminate emissions, they also eliminate the need for gasoline or diesel fuel and the associated risks.

“Electrification allows for a clean and quiet boating experience, while opening up key areas on our pontoon deck for more usable space,” Riddle said. “The Hercules e-Drive makes navigating a Coach or Xcursion pontoon even more fun without any compromise.”

The 200-kilowatt Hercules e-Drive system-powered CMG pontoons will have a top speed of over 40 mph and approximately 12 hours of cruising time between battery charges. Programmable software allows users to customize power levels for optimal range or to meet waterway power or speed restrictions.

“Our powerful, ultra-clean and quiet e-Drive system, derived from advanced automotive technology and developed through a robust design process, can be applied across the entire spectrum of recreational mobility to improve the performance and experience of ownership without the negative environmental impacts that come with combustion engines,” Breyer added.

About Hercules Electric Mobility

Hercules Electric Mobility, Inc. was founded in 2018 by automotive veteran James Breyer. Hercules is a Farmington Hills, Michigan-based company focused on bringing electric propulsion systems to market for recreational boating and marine applications through its Hercules Electric Marine brand. Interested parties can learn more about strategic partnership opportunities by contacting [email protected] or visiting www.hercules-marine.com.

Hercules electric mobility



SOURCE: Hercules Electric Marine

Copyright BusinessWire 2022.

PUBLICATION: 07/20/2022 08:15 / DISK: 07/20/2022 08:16

Copyright BusinessWire 2022.

Jennifer C. Burleigh