Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced a series of regional events across the country to engage with farmers and discuss the future of the red meat sector.
The lamb, beef and pork promotion and development body, which receives core funding from a red meat levy on farmers and processors, is developing its plans to support industry for 2022 and beyond.
The move comes as the Welsh red meat sector emerges from a period of uncertainty. Following the disruptions from Brexit uncertainty and then COVID, the HCC and the industry adapted, ensuring the supply chain continued to operate to deliver food to people.
On-farm meetings will take place in Welshpool, Holywell, Lampeter, Pontypridd and Llanrwst, with Welsh cattle, sheep and pig farmers invited to participate in an open discussion.
HCC President Catherine Smith said:
“Our industry has weathered the Brexit and COVID-related uncertainty remarkably well. Consumers have responded very well to our marketing campaigns and sales have increased. But now is a good time to engage with our stakeholders agriculture on plans for the future.
“We therefore look forward to discussing the various challenges and opportunities facing the sector with farmers at these open meetings, and to hearing feedback from a range of voices on how to achieve the ambitious goals set out in our document “Vision 2025” and to provide the best value for money to our taxpayers.
“There are certainly challenges on the horizon; new trade agreements, changing consumer needs and the challenge of sustainability. With our strong brands and sustainable farming practices, Wales is in a strong position to respond. With a unified strategy across the entire supply chain, we can continue to thrive, and these meetings are a good opportunity for farmers to air their views and contribute ideas. »
Farmers’ Forum meetings will be held at the premises of farmers who participate in the HCC’s Red Meat Development Scheme, an EU and Welsh Government funded initiative designed to increase the profitability and sustainability of beef and sheep farms and prepare the sector for the future.