EY launches free app to inspire girls to pursue STEM careers – FE News

Seven more countries set to launch EY STEM app aimed at inspiring girls aged 13-18 to pursue STEM careers

The initiative contributes to the ambition of the EY Ripples corporate responsibility program to positively impact one billion lives by 2030.

EY today announces that the EY STEM app will be rolled out to seven more countries, following a successful pilot in the US and India. The app aims to inspire girls aged 13-18 to pursue careers in STEM (science, technology, engineering and math).

The Republic of Ireland will launch first, followed by Canada, the United Kingdom, the United Arab Emirates, the Philippines, Australia and New Zealand throughout 2022 with the aim of reaching 100,000 girls . The move aligns with EY’s plans to support the next generation of young people and positively impact one billion lives by 2030 through the EY Ripples corporate responsibility program.

The EY STEM app was developed by EY teams in collaboration with SkillsVR, an organization dedicated to developing potential talent through immersive learning. It offers science-based modules and activities, such as climate change or space exploration; technology, such as artificial intelligence (AI), 3D printing or blockchain; the future of work and the skills that may be required for future jobs that have yet to be defined; and inspiring stories of women in STEM. The app is sponsored by the EY Women in Technology program, which was created to create an inclusive culture to successfully harness the potential of technology to truly transform society.

The app’s activities have been developed in conjunction with some of the world’s most respected nonprofits and academic institutions, including the UN and the World Economic Forum. All activities are aligned with the United Nations Sustainable Development Goals that they have a direct impact, allowing girls to earn digital badges for the global goals as they progress.

Julie Linn Teigland, EY EMEIA Area Managing Partner and EY Global Leader – Women. Fast forward, says:

“Advancing girls’ skills and interests in STEM is key to closing the gender gap. It is crucial that women and girls have the opportunity to realize their full potential as leaders and agents of change in an increasingly technology-enabled world. We are proud of the success of the EY STEM app so far and rolling out the app to more countries is an important step in making STEM learning more accessible and rewarding for girls around the world.

The app reached over 7,000 girls when it was piloted in New Delhi, Seattle and Atlanta, and as the app rolls out, the EY organization is calling on governments, content providers, schools, businesses, and nonprofits to collaborate for greater scale. application globally.

Playful content and incentive learning

The free app connects girls to a wide range of learning activities from exploring new technologies, such as AI and blockchain, to learning how design thinking can help solve some of the toughest challenges in the world. Supported by inspiring stories from pioneering women, the app not only aims to foster confidence and competence in STEM, but also the development of abilities such as critical thinking and problem solving, creativity and systems thinking, as well as social skills and teamwork.

Hundreds of individual activities – each broken down into small steps, like watching a video, answering challenging questions or performing an experiment – support self-directed learning that lets girls choose what, how and when they learn to build a one. real sense of accomplishment and confidence at the end of each stage.

Girls are also encouraged to take concrete actions beyond the phone app, such as interviewing their community members, applying design thinking to solve community problems, and conducting experiments, such as building a solar cooker with household items.

As they complete more activities on the app, girls become eligible to receive a range of incentives, including mentorship and job shadowing with women who have forged successful careers in STEM fields.

Nayana Mitter, Associate Partner – Insurance Risk Advisory, Ernst & Young LLP and Program Mentor, says:

“The EY STEM app is a fantastic program and being part of it as a mentor is a real privilege. I have a background in STEM and through the program I have been able to share my learnings with the girls, while reflecting and offering ideas based on my own experiences. I hope that the EY STEM app will encourage participating girls to let go of their fears about studying and pursuing careers in STEM, and that as the program grows , he continues to help girls around the world meet real-world challenges while building their careers.

A successful pilot

The EY Stem App pilot in New Delhi, Seattle and Atlanta involved more than 50 schools and nonprofits, with 91,000 activity steps completed, 600 rewards earned and approximately $10,000 donated to charity. Nearly one million minutes of “real action” have been taken by girls in support of the United Nations Sustainable Development Goals.

The pilot project has also been recognized by the Nobel Prize Summit, the United Nations Global Compact on Gender Equality, the OECD Observatory of Public Sector Innovation, the International Center for Research on women and the United Nations SDG Festival.

Jennifer C. Burleigh